When I offered to blog for Digipalooza, I didn’t realize how much work it was going to be. I think part of that (actually all of that) was due to my need to give too much information. So for the rest of my reporting, I’m just going to summarize what each panel focused on.
The first session of the day concentrated on promotion and outreach. All the panelists mentioned the need to have a clear link on your home page. Have plenty of paper promotional information, not only in the library, but in the community: gyms, public transportation areas, local shops & schools. Periodically put a short article in your local paper – especially when launching a new format. If your library has a presence on any of the social networking sites, post promotional information there too. Having a download station in your library is not only a great way to train your patrons, but it also serves as a promotional tool, since they will be asking what it is. And of course, giveaways are always great – key chains, etc.
The second session was about the long-awaited appearance of the MP3 format now being offered by Overdrive. Steve Potash (Overdrive CEO) presented a little of the background in dealing with Apple & other content providers. the main obstacle was that in order to offer the format, the copyright protections had to be removed. There are now some publishers who have come on board, and Overdrive is still working on the holdouts.
Simon Miller, an Overdrive Project Manager talked about the more technical aspects of the WMA & MP3 formats. MP3 files are 2 times as large as WMA files. WMA files can be offered as a 1 user/1 copy purchase model as well as an “always available” purchase model. MP3 files are only available on a 1 user/1copy purchase model. the new Overdrive Media Console version 3.0 is needed to download the MP3s. This latest console also works with WMA, video & music files.
As far as availability to the libraries & consortia, your project manager will be in touch with you when your content reserve is activated. The library/consortium will then select & submit their opening collection. The site refresh & update will take place in the development version of your site.
Ebooks were also a major discussion point. Publishers are committed to producing ebooks. The formats include Adobe, Mobipocket & the new Adobe Digital format This new format takes advantage of flash technology for rich interactivity. Overdrive is working now to be able to use the new Sony reader in the future.
The third session of the day was the keynote speaker, Sari Feldman, the Executive Director of the Cleveland Public Library & President-elect of PLA. She basically presented a “state of the library” speech.
The fourth session was a presentation by various publishers highlighting new publications.
The evening’s social gathering was a great party at The House of Blues with a live performance by Donny Iris & the Cruisers. Anyone ever hear of them?
